Public awareness campaign: Wave 2 launching
February 24, 2009
The second wave of the ACP/RxA public awareness campaign is set to launch on March 2, 2009.
The campaign will run through the month of March with radio, rural newspaper, and online ads across the province. Picking up on the spring season, this wave’s ads feature a young soccer player with asthma. We will repeat the key lines used in the first wave: "You and your pharmacist…a healthy combination" and "Get to know your pharmacist – the more they know, the more they can help."
You can view the new print ad on ACP's website.
We are also developing in-store items for you. We’ll keep you posted! In the meantime, if you have questions about or suggestions for the campaign, please contact Cynthia Rousseau at RxA or Karen Mills at ACP.
Originally published in the February 24, 2009, issue of The Link