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Public awareness campaign starts next week

November 19, 2013

Pharmacists do more than count pills – and we’re making sure the public knows that! With humour and a swipe at old stereotypes, we’re letting the public know how ACP and pharmacists work together to ensure they receive excellent pharmacy care.

On last year’s registrant survey, you told us you would like the public to better understand what pharmacists do. Early results from this fall’s public survey tell us that people want to better understand pharmacists’ scope of practice. So, we’ve designed our campaign to help both groups.

From Nov. 25 to Dec. 8, radio ads, billboards, and our Facebook and Twitter accounts will help the public understand that whether filling or refilling a prescription, writing a care plan, or giving an injection, pharmacists always do more than just count pills or fill orders.

Digital billboard ads will play at major intersections in Edmonton and Calgary. The radio ads will play on the following FM stations:

Edmonton  Up! 99.3, 102.3 Now!, CISN Country (103.9) 
 Red Deer KG Country (95.5), Big 105
Calgary Lite 95.9, Up! 97.7, Jack FM (96.9), County 105
Lethbridge The River (107.7), 94.1 Classic Hits

We will also post the ads and a more in-depth animated presentation on our website.

As always, we would love to hear your thoughts, your wishes for future campaigns, and your patients’ reactions. Send comments to